GC Jobs

Visitor Experience Product Development Officer III and IV

Reference number: CAP23J-098606-000009
Selection process number: 2023-PKS-LLYK-EA-002
Parks Canada - Lake Louise, Yoho & Kootenay Field Unit - Visitor Experience
Field (BC), Radium Hot Springs (BC) or Lake Louise (AB)

For each appointment, the position location and the availability of telework will be carefully evaluated. The availability of telework will vary by position type and be subject to operational requirements.
PM-03, PM-04
Temporary (full time) and possibility of indeterminate
PM-03: from $65,747 to $70,841 per year (under review) / PM-04: from $71,820 to $77,608 per year (under review)

Closing date: 27 February 2023 - 23:59, Pacific Time

Who can apply: Parks Canada Agency considers applications from persons residing in Canada, and Canadian citizens and Permanent residents abroad. Please indicate in your application the reason for which you are entitled to work in Canada: Canadian Citizenship, permanent resident status, or work permit.

Important messages

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

Assessment accommodation

We will only accept on-line applications received via the jobs.gc.ca site.

Persons who are unable to apply on-line must contact the person listed below prior to the closing date.

Failure to clearly demonstrate in your screening questions how you meet the Education and Experience factors found on the Statement of Qualifications, may result in the rejection of your application.

Applications will be screened for interviews, based on the “essential” education, language and experience criteria identified below. Following the interview process, successful candidates who are assessed as having met all the “essential” qualifications outlined below, will be placed in a qualified pool of candidates. Both “essential” and “asset” qualifications will be assessed through the interview process. It is your responsibility to provide appropriate examples that illustrate how you meet each qualification during this interview process.

The asset qualifications are not essential to the job, but would be an asset in carrying out the duties of the position. They may be used in screening, assessment or determining right fit for this selection process.


Visitor Experience Product Development Officers III and IV are part of a team responsible for the planning, coordination and evaluation of new and existing visitor experience opportunities including services, programs, facilities, infrastructure, recreational activities, trails, signs and communication products.

The VEPDO team attends and organizes meetings to collaborate with staff, partners and stakeholders. When in-person meetings are not logistically possible, collaboration takes place via e-mail, video calls and phone.

Work is normally carried out in an office environment with requirements on occasion to travel to and visit sites.

The successful candidate will:
• Provide visitor experience product and service development advice, guidance and support to facilitate meaningful experiences for visitors;
• Research and evaluate new and existing visitor experience products;
• Recommend product, service and facility enhancements;
• Collaborate with project teams, networks and working groups on visitor experience opportunities development;
• Prepare and present analyses, assessments and reports;
• Write and edit reports, and various communication products.

The successful candidate will:
• Work on improvements for the most significant and complex visitor experience challenges and opportunities in Banff (Lake Louise area), Yoho and Kootenay national parks;
• Coordinate development and implementation of visitor experience opportunities;
• Prepare visitor experience opportunities development plans and budgets, and administer allocated resources;
• Collaborate with staff, partners and stakeholders on visitor experience opportunities development and provide expertise to park, regional and national level networks, team and working groups;
• Prepare and present analysis, assessments, briefings, plans and reports;
• Provide advice and expertise to management;
• Write and edit reports, strategic documents and various communication products.

The successful candidate may:
• Supervise staff.

Work environment

Are you an energetic and friendly team-player with excellent communication, analytical and organizational skills? We are seeking leaders with a passion for solving complex issues and developing creative solutions.

Be part of an inspiring team! As a Visitor Experience Product Development Officer, you will proactively contribute to a variety of matters pertaining to visitor experience. You will work on improving the most complex visitor experience challenges and help facilitate meaningful experiences for visitors.

Come join our visitor experience team at the Lake Louise, Yoho and Kootenay Field Unit! Working in the mountain national parks is not just a job, it’s a lifestyle. There’s easy access to endless outdoor adventures, wild places and abundant wildlife.

Intent of the process

The results of this process will be used to create a list of qualified candidates to fill permanent or temporary vacancies that may arise at the PM-03 and PM-04 levels in the Lake Louise, Yoho & Kootenay Field Unit, in various locations, with full-time hours for various tenures, such as: term, acting assignment or assignment at level, depending on status of the selected candidate.

Positions to be filled: Number to be determined

Information you must provide

Your résumé.

Contact information for 3 references.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

Graduation with a degree from a recognized university with specialization in tourism, recreation, leisure, education or other discipline relevant to the position and/or an acceptable combination of education, training and experience.

Proof of education will be required at time of interview.

Degree equivalency

PM-03 and PM-04:
• Planning, coordinating and evaluating services, programs and/or infrastructure;
• Planning and completing projects;
• Writing and editing documents and/or various communication products;
• Collaborating and consulting with varied staff, partners and stakeholders.

Additional experience required for PM-04:
• Providing strategic advice and guidance to managers and staff;
• Managing contracts.

The following will be applied / assessed at a later date (essential for the job)

English essential

Information on language requirements

PM-03 and PM-04:
• Planning, coordinating and evaluating visitor experience opportunities consistent with national standards, local realities and evolving visitor demand;
• Communicating effectively both orally and in writing.

Additional abilities required for PM-03:
• Analyzing issues and opportunities to develop creative solutions;
• Coordinating projects effectively to achieve work objectives;
• Prioritizing workload to meet deadlines.

Additional abilities required for PM-04:
• Analyzing and synthesizing information to understand and communicate complex issues, identify options, and develop creative solutions that support sound decision making;
• Optimizing time, human, physical and information resources to achieve work objectives; and
• Assuming a leadership role in helping others achieve excellent results.

Personal Suitability:
• Exercises sound judgment
• Makes things happen
• Personally connects with people

The following may be applied / assessed at a later date (may be needed for the job)

Asset Qualification

• Experience planning, implementing or evaluating visitor use management practices and strategies for the management of busy destinations (e.g. parking lots, day-use areas, trails). This includes working with the Visitor Use Management Framework.
• Experience managing and analyzing data (e.g. traffic and trail counters, social science).
• Experience managing and assessing infrastructure and multi-use trails.
• Experience considering accessibility and inclusion when planning and evaluating visitor experience infrastructure, services and programs.
• Experience liaising and collaborating with Indigenous peoples and communities.

Operational Requirements
• Willingness to wear a Parks Canada uniform and prescribed protective equipment, when required
• Willingness to work irregular hours, overtime, weekends and/or statutory holidays and provincial/territorial holidays, when required
• Willing and able to sit during extended periods (50-75% of the day)
• Willing and able to be exposed to stress when responding to fluctuating, unpredictable visitor demands and requirements
• Willingness to work and/or travel in varied terrain, weather conditions, isolated locations and by various means of transportation

Conditions of employment

• Obtain and maintain Reliability Status security clearance
• Possession of a valid class 5 Driver’s License
• This position is designated as safety sensitive and the incumbent will be required to comply with the Agency’s zero tolerance policy and report fit for duty

Other information

The Public Service of Canada is committed to building a skilled and diverse workforce that reflects the Canadians we serve. We promote employment equity and encourage you to indicate if you belong to one of the designated groups when you apply.

Information on employment equity

Parks Canada is established as a separate employer in the Federal Public Service under the Financial Administration Act. Persons appointed to the Agency continue to be part of the Public Service. Parks Canada operates under its own human resources framework outside of the Public Service Employment Act and in line with values of fairness, competence and respect, and its operating principles.

Each person is entitled to participate in the appointment process in the official language of their choice.

For tips to navigate the application process step by step, refer to the following short video: https://www.youtube.com/watch?v=0GW7P3g9hhI.

We thank all those who apply. Only those selected for further consideration will be contacted.

Contact information

Julie Champagne - Visitor Experience Product Development Officer V
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